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If you have an email list of your customers or others who have shown an interest in your company or services then Facebook offers you some excellent ways to get the most from that list. Using a Facebook feature called custom audiences you can upload your email list to Facebook. Facebook will compare this list to the email addresses in its database and make a list of those that match. You can then use this as a targeting option when creating pay per click facebook ads. This short video shows you how to create that list in Facebook. It covers how to export from Aweber and then import into the Facebook Ad Centre. For more information on what Webworks can offer you go to http://webworks.ie/Digital-Marketing/Facebook-Marketing

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