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We talk about the results of our $500 ad campaign that we ran a few days ago, and about the overall results of our Facebook Advertising spends over the past couple of years.

We compare Facebook to Google AdWords and the surprisingly high expense of Facebook Ads CPC and CPM.

There has been a lot of talk about Facebook Click Fraud and we’ll discuss why this appears to happen and what it means if you plan to market your product/ service/ company on Facebook.

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