Custom Audience Creation for Facebook Advertising – Envizion Advertising
It’s easier to sell to current customers than to look for new ones, so strengthen your existing connections by using Custom Audiences. We’ll compare your data with Facebook to help you find the people you know on Facebook.
If you have a customer list or data from your site, like purchaser email addresses, you’re ready to get started. You can create a Custom Audience using email addresses, phone numbers, or mobile advertiser IDs. Keep in mind that your Custom Audiences must have at least 20 people in them.
Once you create your Custom Audience, your information will be encrypted to protect customer relationships and you’ll be set to reach more people on Facebook.
Getting started is easy. Just follow these steps:
- Create a list of either email addresses or phone numbers using your customer data
- Save your list in CSV or TXT format
- Go to the Audiences tab in Ads Manager
- Click the Create Audience button, select the Custom Audience option and then choose Customer List
- Upload the CSV or TXT file list you previously saved or easily drag and drop your file to the Custom Audience box
- Your Custom Audience will be ready in about 30 minutes